YOUTUBE x OLYMPICS 

In 2012, for the first time, Youtube SEA was to broadcast the Olympic Games live. I created a TVC campaign that would advertise it.

This ‘Don’t miss out’ campaign was originally thought using the legendary 80s character Macgyver as a protagonist. He would be back with his ingenious contraptions to ensure he would miss nothing of the games...

Due to budget and timing, the scripts were adapted to local characters in the main markets (India and Indonesia), still with great success.